NFL-For fans Super Bowl no longer a game, it's an 'experience'

In just a half-century of evolution the Super Bowl has gone from sports event, to America's biggest party, to a week long and very expensive immersive "experience". That includes not only the game but also more in-depth encounters where you can take a sunrise hike up Camelback mountain with a retired NFL player or toss back a few "brews" with former New England Patriots linebacker Ted Bruschi. Next year it will almost certainly make another leap when "immersive experience" and "party" morph into one big Super Bowl supernova in Las Vegas, as Sin City hosts the game for the first time.
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